In the style of a film festival, I created the copy for the Guccifest microsite that hosted the November 2020 show, a film in seven parts co-directed by Gus Van Sant and Alessandro Michele. As well as the episode synopses and behind-the-scenes interviews, I wrote the bios and synopses for the 15 short films produced by emerging designers, and set the overall tone of communication. The site was viewed over 180 million times.