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Gucci and Beyond (FW17)

For the nine campaign teasers, I scripted original scenes inspired by science-fiction movies and television of the 1950s and 60s. These were then filmed with characters from the campaign reading their parts for the first time, and myself taking the role of an off-screen casting director (as well as the lonely robot). (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds)

Gucci and Beyond FW17 (Telepathic)

Gucci and Beyond FW17 (Time Portal)

Gucci and Beyond FW17 (Uncharted Zone)

Gucci and Beyond FW17 (Peaceful People)

Gucci and Beyond FW17 (Language of Love)

Gucci and Beyond FW17 (Lonely)

Gucci and Beyond FW17 (Sea Monster)

Gucci and Beyond FW17 (Scanner Operator)

Gucci and Beyond FW17 (Does Not Compute)

Gucci and Beyond FW17

Gucci and Beyond FW17

Glen Luchford