I wrote all on-page articles for the Gucci Prêt-à-Porter (FW19) campaign, which evokes vintage newspaper layouts of the 1960s and 70s. The breathless copy and sensationalist headlines, translated into French, were inspired by fashion reports from the era. I also scripted the two teasers of backstage interviews, with an eager television reporter struggling to get her soundbites from two young fashion designers. (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds, Photographer: Glen Luchford, Film: Jeremy Valender)