I scripted the three social media teasers for the campaign, which pays homage to the student uprisings of Paris 1968. I also wrote the various slogans that can be glimpsed on banners and walls throughout the campaign, shot by Glen Luchford. The ‘Re(Belle) Re(Belle)’ slogan was later adapted as the name for the Gucci Re(Belle) bag. (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds)
Glen Luchford